Burger King Launch

 

"How do you launch a beef brand, in a country that worships the cow ?"

 

  • Burger King Launched in India in November 2014.

  • We hit 100,000 fans in 1 week of the announcement 2 months prior to the launch

  • For the first time ever, whoppers were pre-sold online & the first set was sold out in less than 1 minute.

  • On opening day, the line outside burger king store spanned over 2 floors of the venue

  • More than 2400 whoppers were sold on the first day. This was more than Burger King had ever sold before on a single day.

  • Burger King now has more than 100 outlets in India.

 

 

 
 
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