"How do you launch a beef brand, in a country that worships the cow ?"

Burger King Launched in India in November 2014.
We hit 100,000 fans in 1 week of the announcement 2 months prior to the launch
For the first time ever, whoppers were pre-sold online & the first set was sold out in less than 1 minute.
On opening day, the line outside burger king store spanned over 2 floors of the venue
More than 2400 whoppers were sold on the first day. This was more than Burger King had ever sold before on a single day.
Burger King now has more than 100 outlets in India.